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People will sign up for a cause often, but rarely for a task. Recruiting someone to "clean the church hall" is tough. It's much easier to find a "partner" to "help bring people into
worship".
This simple illustration contains everything you need to harness to recruit new leaders to your program. Take a look at the first part - "clean the church hall" - it speaks of work, of unseen effort, of
menial duties. To put it bluntly it's like trying to sell bad tomatoes. If you push hard enough, you'll get someone to buy them - but it'll take a lot of pushing and you'll go through a lot of people to find a buyer.
I guess you smiled a little when you read the second half of the illustration - finding a partner to help bring people into worship. It seems a little corny to phrase "clean the church hall" as "bring
people into worship" - yet it is a true statement.
What is the difference between the two. Marketing speak you say. Fairy floss language? Well maybe. But the key distinction between the two is that one sells the duties and the other sells the vision.
I want to help bring people into worship. I want to have a significant role in doing God's will. I want to do the "big and important" things. you do to. We all do. Inside each of us there are two primary
needs that must be satisfied for us to feel comfortable doing something and want to do it.
These are the need for security and the need for significance.
In recruiting leaders you should leverage these to the max!
Let's see if we can build a couple of lines that would be effective in recruiting leaders.
My favorite is "Want to change the world..." I use this all the time. I speak the line with real conviction - because I believe this is what I am doing changing the world. I'm looking for partners to help.
People who are world changers needing to get started.
Another that I have used is "Would you like to run a class in basic first aid" (or whatever). This approach is used to a "subject matter expert". In the first aid example - it would be a nurse. If
the need were craft - it would be a hobbyist. Hiking - a bush walker. etc. This appeals to their sense of significance by letting them know that the skills they have are needed, that they would be the expert in the
lesson. They can rest secure in the knowledge that they have the skills already. It's a safe ask.
What about "I've been looking for someone with your character and personality to run our Trailblazer unit" - another good approach you're saying that they are special, that you've finally found the leader
of your dreams.
BUT
this is just the initial approach. Now the task of casting vision comes into operation. What are you doing??? Give me the 15 word version of your vision, the reason your involved in your program.
Next, you'll be invited to share more. Start painting a picture of the RESULTS of involvement - don't mention the effort or work until the end.
So then - let's recap
- approach
- vision statement
- paint picture of results of involvement
I would leave the "job description" until another time. Maybe by saying something like "Can we get together next week to talk some more?"
Follow up this lesson by re-reading the lesson on Vision.
CONCLUSION - and homework!
- Come up with three approach lines you are comfortable with using.
- Post the best of these to this list with the subject line "Recruiting Approach Lines"
- Work out your 15 word vision statement - the essence of why your are involved with your program.
- Next frame the thoughts that make up the picture of the results of involvement
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